DIY Connected Home Webinar

DIY Connected Home, also referred to as Smart Home or the Internet of Things (IoT), is a category that has filled the consumer retail space with buzz and optimism over the last 5 years. Fueled by faster, cheaper, and smaller wireless technology, a new world of product possibilities has evolved by embedding technology into seemingly ordinary items to make them “connected” or "smart".


Based on our latest DIY consumer survey and channel insights, 60% of U.S. home owners are now aware of Smart Home products, which opens new doors for incremental sales opportunities for suppliers and retailers alike.


We will host a 45 minute webinar on November 10th where we ask and answer 4 key questions in Connected Home:


1. How do homeowners view the DIY Connected Home category today?

2. What are the roadblocks to stronger adoption?

3. How is retail approaching this category?

4. What are the success factors among early category leaders?


Cleveland Research DIY Connected Home Webinar

Date: November 10, 2016

Time: 11 am eastern

Cost: $495 (no cost for Home Improvement Council members)

Materials: 40-page deck plus 4-page focus report



• Consumer insights from survey of 2,000 U.S. home owners

• Approaches at retail

• Retail challenges to consider

• Key product success factors

• Q&A with our home improvement team