eCommerce Annual Forum

EVENT CAPACITY REACHED - REGISTRATION IS CLOSED

 

 

Cleveland Research Company is hosting the eCommerce Annual Forum on September 13, 2016.

Location: The Westin Seattle (1900 5th Ave, Seattle, WA 98101)

Date: September 12th Cocktail Reception 6:00-8:00pm - September 13th 7:30am-5:00pm

Price: $1,299 *Limit 5 per company

Reservations: Room Rate $229 Click here to reserve a room online

*The Westin is sold out on September 13, 2016

We have a group rate at the Sheraton for September 12th and 13th.  The rate per night is $345.  It is located 3 blocks away.

Call-In line: (888) 627-7056 and identify you are associated with Cleveland eCommerce Annual Forum Overflow.

Click here to book online

 

September 12th Agenda

6:00pm - 8:00pm - Cocktail Reception at The Westin

 

September 13th Agenda

7:30 - 8:15am Breakfast

8:15 - 8:30am Introduction by CRC

8:30 - 9:30am Kickoff Presentation by CRC

9:45 - 12:00pm Breakout Sessions

12:00 - 1:00pm Lunch

1:00 - 5:00pm Breakout Sessions


When you register, you will be able to select one breakout within each session – see below for descriptions of each breakout:

 

Session #1 (9:45am-10:45am)

  1. eCommerce 2.0 - Revenge of the incumbents?: Last year, we reported Brick & Mortar Incumbents were falling behind smaller, more nimble counterparts on eCommerce. Has that changed? What strategies are working for both small and large manufacturers alike to win, and what data/implementation is needed to make sure that winning continues. (Presented by Spencer Millerberg, Managing Partner at OneClick Retail)
  2. How To Take A Multi-Channel Approach To Maximize Your Digital Marketing ROI (Presented by Bill Kong, Executive Vice President of Products & Services at CommerceHub)
  3. Zero to Best Seller: How leading manufacturers use field-tested techniques to launch hit products and achieve breakthrough sales gains on Amazon. Featuring case studies with retail sales and market share figures from popular brands, the presentation will deliver a fast-paced tour of winning ideas and strategies that anyone can emulate. (Presented by Michael Lagoni, CEO at Stackline)

 

Session #2 (11:00am-12:00pm)

  1. Aligning Product Detail Content with Amazon Marketing Services (AMS) Keyword and Ad Placement Strategies to Optimize Search Results, Shopper Experience and ROI (Presented by Mark White, President at Content26)
  2. Leveraging Amazon’s Many Selling Models to Drive Growth – Retail, FBA, 3P, Dropship (Presented by Andrea Leigh, Owner at Andrea K. Leigh Consulting)
  3. Keeping Pace With Rapid Changes In Order Fulfillment And Parcel Networks (Presented by Aaron Guild, Strategic Solutions Manager at Green Mountain Technology)

 

Networking Lunch (12pm – 1pm)

 

Session #3 (1:15pm – 2:15pm)

  1. Collaboration in an Omnichannel World – The Next Generation of Joint Business Planning (Presented by Lynn Ryan, Senior Partner at Simpactful)
  2. Critical Traffic Driving Tools in Practice – A Q&A Session with Experts on What’s Working And Not Working To Get Your Brand Seen On Amazon (Presented by Patrick Miller, Co-founder at Flywheel Digital, Connor Folley, Senior Marketing Director at Flywheel Digital, & Melissa Burdick, Vice President of eCommerce at The Mars Agency)
  3. How To Take A Multi-Channel Approach To Maximize Your Digital Marketing ROI (Presented by Bill Kong, Executive Vice President of Products & Services at CommerceHub)

 

Networking Break (2:15pm-2:45pm)

 

Session #4 (2:45pm – 3:45pm)

  1. Unlock Your Direct-To-Consumer Selling Potential on Amazon (Presented by Chad Rubin, Founder of Crucial Vacuum, a top 250 Amazon Seller and CEO at Skubana)
  2. Beat the House: Best Practices on Optimizing your Digital Marketing Portfolio (Presented by Elizabeth Marsten, Director of Paid Search at CommerceHub)
  3. Keeping Pace With Rapid Changes In Order Fulfillment And Parcel Networks (Presented by Aaron Guild, Strategic Solutions Manager at Green Mountain Technology)

 

Session #5 (4:00pm – 5:00pm)

  1. eCommerce 2.0 - Revenge of the incumbents?: Last year, we reported Brick & Mortar Incumbents were falling behind smaller, more nimble counterparts on eCommerce - has that changed? What strategies are working for both small and large manufacturers alike to win, and what data/implementation is needed to make sure that winning continues. (Presented by Spencer Millerberg, Managing Partner at OneClick Retail)
  2. Critical Traffic Driving Tools in Practice – A Q&A Session with Experts on What’s Working And Not Working To Get Your Brand Seen On Amazon (Presented by Patrick Miller, Co-founder at Flywheel Digital, Connor Folley, Senior Marketing Director at Flywheel Digital, & Melissa Burdick, Vice President of eCommerce at The Mars Agency)
  3. Zero to Best Seller: How leading manufacturers use field-tested techniques to launch hit products and achieve breakthrough sales gains on Amazon. Featuring case studies with retail sales and market share figures from popular brands, the presentation will deliver a fast-paced tour of winning ideas and strategies that anyone can emulate. (Presented by Michael Lagoni, CEO at Stackline)

 

Be sure to select your five breakout sessions below.